07 Nov The story of our new logo
Apologies for the absence in writing a blog. To be frank it has been a manic time for us: with the launch of our new rug collection that can be custom ordered from our website. Designing our new silk scarf collection in time for Christmas and speaking at events in Malaysia and recently at Aston University.
In the midst of all this chaos, we have been designing our new symbol logo which will be seen on our new merchandise and gift items very shortly.
Story of our logo
It was a conscious decision to not design a symbol logo when we launched our fashion label in 2011. We felt the name that Barjis designed in 2006 was sufficient to make a statement. We also wanted to establish Barjis – as we strongly feel that it takes several years to find your true identity to establish the face and signature of the brand.
Recently, we have thought about diversifying our product range to include notebooks, wallets, jewellery and gift items. Having a symbol to be instantly recognised in this highly saturated luxury gift market convinced us to design a logo.
As you are aware, Barjis London is a fusion of two diverse cultures: British and Pakistani and creating a logo which can incorporate this beautifully was not an easy task. We are an accessible luxury brand, we do not compromise in quality and our ethical standards in trading and how we treat our supply chain is important to us. Barjis London customers are not fashion victims. The Barjis London women have a distinct aura, inner confidence, and personality and wearing Barjis London enhances their identity without overshadowing it.
With this mind, we wanted to create something that meant the following: luxury, unity, integrity, loving yourself and loving life. The crest symbolises the Eastern influence while the narrow side shows the refined and understated ‘Britishness’. The interlocking of the two B’s represent unity and a ‘we are one’ philosophy.
This is our final logo.
Let us know what you think?
Please keep a look out for our new scarf collection. A perfect gift for your loved ones – just in time for Christmas.