“I design clothes not costumes. I love simple, functional everyday clothes that can be worn again and fits into a modern woman’s lifestyle for the day and evening. There will be few pieces in the collection that are demi couture for the evening wear as I love embroidery and textures but most of my clothes will be clothes that you can buy and wear immediately.I love understated clothes that bring out the personality in the woman but at the same time expresses her individuality.
In these current economic times women want clothes that won't let them down and will last them for a long time while still remaining modern classics with a twist. Wearablity and good quality are the essence of our brands ethos.I want a Muslim woman to walk down the street with confidence and be proud of who she is and how she chooses to dress.Modesty is beautiful and Muslim woman should feel proud that they are covered up.Covering up is a choice and feels liberating.I hope my clothes makes a woman feel elegant, feminine and confident”.
Barjis Chohan
Senior Designer/CEO of
BARJIS