Barjis Chohan is a multi-cultural woman, talented designer, social entrepreneur, and a passionate advocate for diversity and inclusion in the creative industry.
Having been brought up in Tooting, South London with Pakistani and Rajasthani heritage, Barjis, along with her rich design aesthetic, has benefited greatly from her diverse British and Pakistani cultural background. This burst of culture and a passion for random collectibles found around the world through her travels is truly evident in her work.
Wishing to pursue her lifelong passion for Art and fashion, Barjis trained at the London College of Fashion and MA at Central Saint Martin’s. Showing great talent and a clear design aesthetic, Barjis was fortunate enough to be chosen to work for Vivienne Westwood, gaining invaluable experience and practical training. She also worked in a French couture house in Monte Carlo.
She set up a rug design business in 2000, pioneering in being the first Designer to introduce artistic rugs with grading to the interiors world.
In 2011, Barjis decided to set up her own label, during her extensive travels she couldn’t find clothing that reflected her values and style. Barjis London allowed her to fuse her British and Asian values with her rich heritage. Her goal was to create luxurious modest fashions for the modern professional woman that reflected the interesting contradicting tension born of her multi-cultural background.
Today, the Barjis luxury brand offers: unique clothing for women, a pioneer in modest fashion, offering hand painted silk scarves, cushions as well as a veteran in the rug business. The brand also takes on custom bridal orders on request.
The DNA of the Barjis brand has always been the fusion of eastern values with western cuts, eclectic prints and a burst of culture. Her signature style has become synonymous with hand painted prints, interesting twists in her aesthetics , and an understated chic look for the well traveled and intelligent woman. Barjis has successfully positioned her unique accessible luxury brand into the mainstream fashion industry.
Barjis has been recognized with several awards, including the Businesswoman of the Year in London, Designer in International Trade – awarded by The Daily Mail, and runner up in UKTI Female-owned Business of the Year.
She is regularly seen on BBC, and has been featured in four documentaries for Belgian TV, BBC Radio 1, BBC World News, Islam Channel, and Malaysian TV.
As a mother of three, Barjis knows how important it is to mentor and support children – even those who are not her own. She is also passionate about helping those in under-developed countries to succeed in creative endeavors. Out of this commitment, Barjis began The Barjis Initiative in 2016 to work through various social and governmental channels to positively impact opportunities in Arts and Enterprise for disenfranchised women, children and the youth around the world.