Barjis Chohan is a multi-cultural woman, talented fine artist and designer, mother of three and a passionate advocate for diversity and mentorship in the creative industry.
Having been brought up in Tooting, South London with Pakistani and Rajasthani heritage, Barjis, along with her rich design aesthetic, has benefitted greatly from her diverse cultural background.
Wishing to pursue her lifelong passion for Art and fashion, Barjis trained at the London College of Fashion and MA at Central Saint Martin’s. Showing great talent and a clear design aesthetic, Barjis was fortunate enough to be chosen to work for Vivienne Westwood, gaining invaluable experience and practical training. She also worked in a French couture house in Monte Carlo.
In 2011, Barjis decided to strike out on her own and set up her own label, where she could fuse her British and Asian values with her rich heritage. Her goal was to create luxurious fashions for the modern professional woman that reflected the interesting contradicting tension born of her multi-cultural background.
Today, the Barjis luxury brand offers ready to wear chic fashions with interesting prints, all designed for working professionals with an appreciation of beauty and style.
The DNA of the Barjis brand has always been the fusion of eastern values with western cuts, prints and more. Her signature style has become synonymous with hand painted prints, interesting twists on the tunic, and an understated chic look. Barjis has been able to successfully position her unique luxury brand as a pioneer in the mainstream fashion industry.
Barjis has been recognized with several awards, including the Businesswoman of the Year in London, Designer in International Trade – awarded by The Daily Mail, and runner up in UKTI Female-owned Business of the Year.
She is regularly seen on BBC, and has been featured in four documentaries for Belgian TV, BBC Radio 1, BBC World News, Islam Channel, and Malaysian TV.
As a mother of three, Barjis knows how important it is to mentor and support children – even those who are not her own. She is also passionate about helping those in under-developed countries to succeed in creative endeavors. Out of this commitment, Barjis began The Barjis Initiative in 2016 to work through various social and governmental channels to positively impact opportunities in Arts and Enterprise for disenfranchised women, children and the youth around the world.